The formula ________ is used to calculate BDI.
A) (Percent of the total U.S. population in a market segment ÷ Percent of a brand's total U.S. sales in a market segment) × 100
B) (Percent of a product category's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100
C) (Percent of a brand's total U.S. sales in a market segment ÷ Percent of the total U.S. population in a market segment) × 100
D) (Percent of the total U.S. population in a market segment ÷ Percent of a product category's total U.S. sales in a market segment) × 100
E) of the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself
Correct Answer:
Verified
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