Sealy, the Self-Proclaimed Largest Manufacturer of Mattresses in the United

Sealy, the self-proclaimed largest manufacturer of mattresses in the United States, recently set out to redefine its place in the bedrooms of America. No longer was it going to be known as simply a mattress company. Now the name Sealy was going to be known as the world's leading "sleep wellness provider." This is an example of

A) reverse marketing.
B) demarketing.
C) repositioning.
D) resegmenting.
E) positioning.