Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price. Here the company used ________ strategy.

Question

Quizplus · Accepted Answer

The strategy used by Georgia-Pacific is known as "downsizing," where the company reduces the size or quantity of a product while maintaining the same price, effectively increasing the price per unit.

Georgia-Pacific Reduced the Content of Its Brawny Paper Towel Six-Roll