A trademark is
A) any word, device (design, sound, shape or color) , or combination of these used to distinguish a seller's products or services.
B) the part of a brand that can be spoken.
C) the part of a brand that is a symbol or design and cannot be vocalized.
D) the commercial, legal name under which a company does business.
E) the identification that a firm has legally registered its brand name or trade name so the firm has its exclusive use, thereby preventing others from using it.
Correct Answer:
Verified
Q228: What agency registers the trademarks of a
Q229: The added value a brand name gives
Q230: The fourth and final step in the
Q231: Brand equity is valuable to an organization
Q232: When consumers think of Harley-Davidson, the image
Q234: Brand equity is
A) the total of all
Q235: A set of human characteristics associated with
Q236: The white apple used by Apple in
Q237: The U.S. Patent and Trademark Office website
Q238: For consumers, the primary benefit of branding
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