Kemps makes Life Savers Real Fruit Sherbet (with the flavors of a favorite childhood candy) . Kemps pays Wrigley, the owner of the Life Savers brand name, a fee to market this product. This is an example of
A) generic branding.
B) reseller licensing.
C) mixed branding.
D) brand licensing.
E) co-branding.
Correct Answer:
Verified
Q251: Brand licensing is
A) the registration fee paid
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