Multiple Choice
Ralph Lauren has a long-term ________ agreement with Luxottica Group for the design, production, and worldwide distribution of prescription frames and sunglasses under the Ralph Lauren brand. Ralph Lauren is a leader in the design, marketing, and distribution of premium lifestyle products, while Luxottica is the global leader in luxury eyewear.
A) brand licensing
B) generic branding
C) multiproduct branding licensing
D) mixed branding
E) co-branding
Correct Answer:
Verified
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