Bayer Aspirin is sold in the original strength, in a safety-coated version, in an extra-strength version, and in a version designed especially for women. Bayer is using a ________ strategy.

Question

Quizplus · Accepted Answer

Bayer is using a product line extension strategy by offering different versions of its aspirin product to cater to various consumer needs and preferences.

Bayer Aspirin Is Sold in the Original Strength, in a Safety-Coated