Huggies is a well-known brand of diapers in the United States. Kimberly-Clark has successfully leveraged the strong Huggies brand image among mothers in its use of ________ when it introduced a full line of Huggies baby and toddler toiletries.

Question

Quizplus · Accepted Answer

Kimberly-Clark used brand extensions by introducing a new line of products (baby and toddler toiletries) under the existing Huggies brand name, leveraging its strong brand image.

Huggies Is a Well-Known Brand of Diapers in the United