The practice of pairing two or more strong brands to facilitate the marketing of a joint product or service for their mutual benefit is referred to as

Name: The practice of pairing two or more strong brands to facilitate the marketing of a joint product or service for their mutual benefit is referred to as
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Co-branding involves the collaboration of two or more strong brands to market a joint product or service, leveraging the strengths of each brand for mutual benefit.

The Practice of Pairing Two or More Strong Brands to Facilitate