Mars, Inc., sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and 3 Musketeers candy. This variety of brand names is typical of a ________ strategy.

Name: Mars, Inc., sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and 3 Musketeers candy. This variety of brand names is typical of a ________ strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Mars, Inc. uses a multibranding strategy by offering multiple distinct brands (Snickers, Milky Way, Twix, etc.) within the same product category (candy).

Mars, Inc, Sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms