Many U.S. consumers purchase store brands like Kirkland at Costco because they provide a lower cost alternative to other brands. Companies like Costco use a ________ strategy to sell products that they do not manufacturer themselves.

Question

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Private branding is when a retailer sells products under its own brand name, which are manufactured by another company. Kirkland is Costco's private brand.

Many US Consumers Purchase Store Brands Like Kirkland at Costco Because