When they were first introduced, peel-back aluminum seals were seen as a great alternative to using a traditional can opener to open cans because many people sliced their fingers with can openers. As soon as the technology became widely available, many manufacturers switched to this safer, more flexible seal. This packaging innovation added a
A) functional benefit.
B) reseller benefit.
C) communication benefit.
D) perceptual benefit.
E) psychological benefit.
Correct Answer:
Verified
Q303: Which of the following statements about perceptual
Q304: Customer value can assume numerous forms. For
Q305: Any container in which a product is
Q306: Packaging is
A) any box, bottle, jar, can,
Q307: Directions on how and when to use
Q309: The central element of the marketing strategy
Q310: To better connect with its customers by
Q311: The belief that products originating from one
Q312: Packaging that provides convenience, product quality, protection,
Q313: The three main benefits packaging provides to
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