Skippy, a peanut butter brand like Justin's, both owned by Hormel, is in the ________ stage of the product life cycle, with marketing strategies that include creating PB Bites, finding new consumers through online channels, and positioning the product as a source of protein.

Question

Quizplus · Accepted Answer

Skippy is in the maturity stage of the product life cycle, as indicated by strategies like product innovation (PB Bites), expanding consumer base through online channels, and repositioning the product, which are typical for maintaining market share and extending the product's life.

Skippy, a Peanut Butter Brand Like Justin's, Both Owned by Hormel