Which of the following statements about services is most accurate?
A) Services are classified as durable and nondurable.
B) The marketing of services is, in a practical sense, identical to the marketing of products or ideas since they both satisfy customer needs.
C) Only 10 percent of all jobs created in the United States are in the services sector.
D) Services are sometimes necessary to augment goods.
E) Services are among the easiest products to market because of their tangible nature.
Correct Answer:
Verified
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Q26: Intangible activities or benefits that an organization
Q27: In marketing, an idea is
A) a thought
Q28: Which of these is considered a durable
Q29: Which of these is considered a service?
A)
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Q32: Products that are purchased by the ultimate
Q33: Consumer products are
A) products used in the
Q34: Marketers of durable goods should emphasize which
Q35: Which of these would most likely be
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