Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?
A) convenience product
B) shopping product
C) specialty product
D) unsought product
E) discretionary product

Question

Quizplus · Accepted Answer

Shopping products are purchased less frequently and involve more comparison and decision-making by the consumer, as they evaluate different options based on quality, price, and style.

Which Type of Consumer Product Is Purchased Relatively Infrequently and the Purchase