You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test-drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?
A) specialty product
B) unsought product
C) discretionary product
D) shopping product
E) convenience product

Question

Quizplus · Accepted Answer

A new car purchase involves considerable research, comparison, and decision-making, which classifies it as a shopping product.

You Decide to Buy a New Car