Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is
A) an unsought product.
B) a shopping product.
C) a convenience product.
D) a specialty product.
E) a support product.

Question

Quizplus · Accepted Answer

Unsought products are those that consumers do not think of buying or do not know about, making awareness and marketing efforts crucial. They are purchased infrequently and have limited distribution.

Very Infrequent Purchases and Limited Distribution Are Characteristic of Products