In the early 1900s, your great-great-grandfather may have purchased his first automobile. After years of driving a horse and buggy, he got into his new car and drove it into his new garage. The new automobile was an example of
A) a continuous innovation.
B) a dynamically continuous innovation.
C) a disruptive improvement.
D) a discontinuous innovation.
E) an evolutionary innovation.

Question

Quizplus · Accepted Answer

A discontinuous innovation refers to a new product that requires consumers to significantly change their behavior, as was the case when people transitioned from horse-drawn carriages to automobiles.

In the Early 1900s, Your Great-Great-Grandfather May Have Purchased His