From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the lowest level of risk?
A) a radical invention
B) a brand extension
C) a product line extension
D) a jump in innovation
E) a product diversification

Question

Quizplus · Accepted Answer

A product line extension involves adding new products to an existing product line, which typically carries the lowest risk as it leverages existing brand recognition and customer loyalty.

From an Organization's Perspective Regarding Its New Products and Innovations