Thirsty Dog! is a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for dogs. It might have been a great product, but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers. The makers of this product had
A) poor product quality.
B) no economical access to buyers.
C) an insignificant point of difference.
D) incomplete market and product protocol.
E) poor execution of the marketing mix.

Question

Quizplus · Accepted Answer

The product faced challenges in gaining economical access to buyers due to intense competition for shelf space, which limited its ability to generate sufficient sales.

Thirsty Dog! Is a Zesty Beef-Flavored, Vitamin-Enriched, Mineral-Loaded, Lightly Carbonated