Idea Generation Is the Stage in the New-Product Development Process

Idea generation is the stage in the new-product development process in which the firm

A) develops a pool of concepts to serve as candidates for new products.
B) selects a single concept and scrutinizes it for all potential benefits and flaws.
C) separates ideas into two categories: consumer-oriented and organization-oriented.
D) performs a SWOT analysis and an environmental scan.
E) uses a variety of techniques to screen and reject those ideas that have no merit.