The screening and evaluation stage of the new-product development process involves
A) internal and external appraisals of new-product ideas.
B) product selection and budgeting projections.
C) business and cost analyses.
D) patent searches and environmental scanning.
E) idea selection and prototype development.

Question

Quizplus · Accepted Answer

The screening and evaluation stage involves assessing new-product ideas through internal and external appraisals to determine their feasibility and potential success.

The Screening and Evaluation Stage of the New-Product Development Process