The most expensive stage in the new-product development process for most products and services is
A) commercialization.
B) screening and evaluation.
C) business analysis.
D) development.
E) market testing.

Question

Quizplus · Accepted Answer

Commercialization is the most expensive stage because it involves full-scale production, marketing, and distribution efforts to launch the product into the market.

The Most Expensive Stage in the New-Product Development Process for Most