The Arizona Biltmore in Phoenix is a resort hotel located less than a mile from the Biltmore Fashion Park, a large upscale shopping mall. The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states. Which marketing action would most likely help the Arizona Biltmore communicate with potential convention attendees?
A) Place an ad in the in-flight magazines of all the major airlines targeting business/first-class fliers.
B) Send a mass mailing to all local businesses.
C) Set up information kiosks at several locations within the Biltmore Fashion Park.
D) Offer free made-to-order breakfasts for guests staying at the hotel on business.
E) Offer special discount rates to guests coming from the East Coast.

Question

Quizplus · Accepted Answer

Placing an ad in in-flight magazines targeting business/first-class fliers would effectively reach convention-goers from other states who are likely to travel by air and have the means to stay at an upscale resort.

The Arizona Biltmore in Phoenix Is a Resort Hotel Located