Conducting marketing research is an excellent way to address the first objective in marketing, which is to discover consumers'
A) diversity of opinion, to create persuasive advertising messages.
B) income, to determine the most lucrative price point for a product.
C) lifetime value of an offering to the organization.
D) characteristics that would be useful to identify market segments.
E) needs, to create products that could satisfy them.

Question

Quizplus · Accepted Answer

Marketing research helps identify consumer needs, which is essential for creating products that satisfy those needs.

Conducting Marketing Research Is an Excellent Way to Address the First