In product development, showstoppers refer to
A) creative or innovative members of a marketing team.
B) unexpected alternative uses for a product that result in a sudden increase in sales.
C) factors that might doom a product in the marketplace.
D) a sudden loss of financial backing even though the item is in production.
E) a situation when a competitor's product suddenly beats a firm's new product to the marketplace.

Question

Quizplus · Accepted Answer

Showstoppers in product development are critical issues or factors that can prevent a product from succeeding in the marketplace, effectively "stopping the show."

In Product Development, Showstoppers Refer to