TUMI brand briefcases are very expensive, high-end briefcases that are generally sold in specialty luggage shops. Which group of people would be the most likely target market for TUMI briefcases?
A) police officers
B) executives
C) construction workers
D) massage therapists
E) students

Question

Quizplus · Accepted Answer

Executives are the most likely target market for TUMI briefcases as they often require high-quality, professional-looking briefcases for business purposes and can afford the premium price.

TUMI Brand Briefcases Are Very Expensive, High-End Briefcases That Are