Shortly after World War II, John Jackson developed and began selling a machine lubricant that was superior to anything currently on the market. While demand kept up with production at first, several strong competitors added new products and he soon had to hire a sales force to sell excess product to manufacturing companies in the area. This is an example of marketing behavior that would occur during the ________ era of U.S. business history.
A) marketing concept
B) production
C) goods
D) sales
E) social entrepreneurship

Question

Quizplus · Accepted Answer

This scenario describes the sales era, where businesses focused on selling excess products due to increased competition and production capacity.

Shortly After World War II, John Jackson Developed and Began