Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era in U.S. business history). Which statement would you most likely expect management to make if sales of this new candy bar were much lower than expected?
A) "We'd better do some market testing to determine why people are dissatisfied."
B) "Perhaps we should make candy bars with raisins."
C) "Let's put more aggressive salespeople in the field."
D) "Let's lower the price and change the name."
E) "Don't worry about it; we're the largest candy manufacturer in the area. Sooner or later they'll get hungry enough that they'll come to us."

Question

Quizplus · Accepted Answer

During the sales era, companies focused on aggressive sales techniques to boost sales rather than understanding consumer needs or preferences.

Imagine a Confectionary Company Has Introduced a New Nutty Candy