What is the societal marketing concept?
A) The moral principles and values that govern the actions and decisions of an organization.
B) The idea that organizations are part of a larger society and are accountable to that society for their actions.
C) An active attempt to understand customer needs and satisfy them while satisfying the firm's goals.
D) An approach that involves conducting business in a way that protects the natural environment while making economic progress.
E) The view that an organization should satisfy the needs of consumers in a way that provides for society's well-being.

Question

Quizplus · Accepted Answer

The societal marketing concept focuses on satisfying consumer needs in a way that also benefits society's well-being, balancing company profits, consumer desires, and societal interests.

What Is the Societal Marketing Concept