A key difference between a marketing plan and a business plans is that
A) a marketing plan is used for consumer products and a business plan is used for industrial products.
B) a marketing plan contains a greater degree of detail regarding research and development, operations, and manufacturing activities of the organization.
C) a business plan contains a greater degree of detail regarding research and development, operations, and manufacturing activities of the organization.
D) a marketing plan covers a greater length of time for its financial projections.
E) a business plan covers a greater length of time for its financial projections.

Question

Quizplus · Accepted Answer

A business plan typically includes detailed information on research and development, operations, and manufacturing activities, whereas a marketing plan focuses more on marketing strategies and tactics.

A Key Difference Between a Marketing Plan and a Business