The single most important section of the marketing plan (usually only two pages long) that "sells" the plan to readers is called the
A) executive summary.
B) strategic plan.
C) vision statement.
D) overview of financial projections.
E) synopsis.

Question

Quizplus · Accepted Answer

The executive summary is a concise section that highlights the key points of the marketing plan, capturing the reader's attention and interest.

The Single Most Important Section of the Marketing Plan (Usually