The situation analysis section of a marketing plan is a snapshot to answer the question,
A) Where are we now?
B) What is the competition doing?
C) How will our organization change?
D) What is happening in the industry?
E) Where are we going?

Question

Quizplus · Accepted Answer

The situation analysis section of a marketing plan assesses the current state of the business, answering the question "Where are we now?" by evaluating internal and external factors affecting the organization.

The Situation Analysis Section of a Marketing Plan Is a Snapshot