The company analysis section of a marketing plan provides details of the company's strengths and marketing strategies that will enable it to achieve its mission and goals. Paradise Kitchens lists a major strength as
A) a stable financial base.
B) strong connections to the Hispanic community.
C) co-ownership in a chain of small grocery stores.
D) the professional food industry experience of the co-founders.
E) national "chili cook-off" titles.

Question

Quizplus · Accepted Answer

The professional food industry experience of the co-founders is a major strength as it provides expertise and credibility in the market, which can be leveraged to achieve the company's mission and goals.

The Company Analysis Section of a Marketing Plan Provides Details