There was an irresistible temptation to press hot buttons when campaigns sought to persuade politically unsophisticated and uninvolved people that they had a stake in the election and a compelling reason to vote.

Question

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Campaigns often use emotionally charged issues, or "hot buttons," to engage and motivate voters who might otherwise be indifferent or uninvolved in the political process.

There Was an Irresistible Temptation to Press Hot Buttons When