The experiences of Michael Dukakis in 1988 or Mitt Romney in 2012 illustrate that ______.
A) candidates can be successful even without having a particularly memorable message
B) the actions of candidates can convey a message subverting the one intended
C) a campaign cannot succeed if they do not spend a significant amount of money promoting their message
D) it is important to develop a message and communicate it before your opponent does
Correct Answer:
Verified
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