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What Does Research Say About the Influence of Negative Ads

Question 60

Multiple Choice

What does research say about the influence of negative ads in campaigns?


A) They significantly diminish voter turnout because people say they dislike the ads.
B) They inform people about both candidates and may also increase interest in elections.
C) The overall effect of negative ads is outweighed by candidates running positive ads.
D) Negative ads are rare because there is little evidence that voters remember the ads.

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