As response rates to traditional phone calls drop and Internet and mobile platforms continue to replace existing modes of communication, new methods are developing that use the science of statistics to construct samples that represent the population without being randomly drawn from the population.

Question

Quizplus · Accepted Answer

Statistical methods such as quota sampling, stratified sampling, and model-based approaches can construct representative samples without relying on random sampling, adapting to changes in communication trends.

As Response Rates to Traditional Phone Calls Drop and Internet