President Obama's 2012 reelection campaign organized its volunteers into smaller teams so they could see their efforts making a difference to counter the free-rider problem.

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President Obama's 2012 reelection campaign used a strategy of organizing volunteers into smaller teams to increase engagement and accountability, thereby addressing the free-rider problem by making individual contributions more visible and impactful.

President Obama's 2012 Reelection Campaign Organized Its Volunteers into Smaller