Definite principles or rules of behavior that people are expected to observe are called:

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Norms are specific expectations or rules of behavior in a society or group. They can be formal or informal, and violation of norms can result in social disapproval or even legal consequences. Values, on the other hand, refer to broad ideas or beliefs about what is desirable or important in life, while signifiers and material goods are tangible objects or symbols that communicate meaning in a culture. Culture encompasses all aspects of a society, including language, norms, values, beliefs, and practices.

Definite Principles or Rules of Behavior That People Are Expected