Ruth is the store manager at Pink & Blue, a store that sells children's clothing and baby care products. Whenever the sales are high at the store, Ruth feels that it is because she manages the store efficiently. When the sale drops and there are instances of customer dissatisfaction, she decides that it is caused by the inefficiency of her sales staff. In this example, Ruth exhibits which of the following decision biases?

Question

Quizplus · Accepted Answer

Ruth is demonstrating the fundamental attribution error, where she attributes her successes to her own abilities and failures to external factors, such as her sales staff's inefficiency.

Ruth Is the Store Manager at Pink & Blue, a Store