Erving Goffman and other social interactionists brought to sociology the idea that humans possess a self that is fragile and vulnerable to embarrassment at every turn.

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Erving Goffman and other social interactionists developed the concept of the "presentation of self" in which individuals manage and manipulate their behavior and image in social interactions, revealing a fragile and vulnerable self that is constantly at risk of embarrassment.

Erving Goffman and Other Social Interactionists Brought to Sociology the Idea