Horizontal integration strategies can take a firm into very different businesses.
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Q4: A forward vertical integration strategy involves a
Q5: Some firms use a backward vertical integration
Q6: Most unrelated diversification efforts are not successful.
Q7: When pursuing a vertical integration strategy, a
Q8: Entering a new retail chain is one
Q10: Market penetration involves trying to gain additional
Q11: Firms using diversification strategies are those that
Q12: Product penetration involves creating new products to
Q13: Market development involves taking existing products and
Q14: Firms following a retrenchment strategy shrink one
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