Using the BCG matrix requires a firm's businesses to be categorized as high or low along two dimensions: its share of the market and the growth rate of its industry.

Name: Using the BCG matrix requires a firm's businesses to be categorized as high or low along two dimensions: its share of the market and the growth rate of its industry.
Brand: Quizplus
Rating: 4.7 (31 reviews)

Question

Quizplus · Accepted Answer

The BCG matrix categorizes businesses based on market share and industry growth rate, identifying them as Stars, Cash Cows, Question Marks, or Dogs.

Using the BCG Matrix Requires a Firm's Businesses to Be