Comfort Shoes Inc. is a firm that manufactures orthopedic shoes and sells them at retail stores in New York. Based on the popularity of the shoes, the firm decides to open an outlet in New Jersey to sell the existing line of orthopedic shoes. In this example, Comfort Shoes Inc. uses which of the following strategies?
A) Market penetration
B) Product development
C) Related diversification
D) Market development
E) Vertical integration
Correct Answer:
Verified
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