Marigold Manufacturers Inc. is a firm that produces and sells home appliances. Marigold Manufacturers Inc. acquires a women's apparel manufacturing firm and plans to manufacture and sell women's fashion apparel. This is an example of a(n) _____ strategy.
A) forward vertical integration
B) unrelated diversification
C) market penetration
D) decentralization
E) backward vertical integration
Correct Answer:
Verified
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