Which of the following requires a firm's businesses to be categorized as high or low along two dimensions: its share of the market and the growth rate of its industry?
A) The BCG matrix
B) Blue Ocean strategy
C) The VRIO framework
D) SWOT analysis
E) Porter's analysis

Question

Quizplus · Accepted Answer

The BCG matrix categorizes a firm's business units or products into four categories (Stars, Question Marks, Cash Cows, and Dogs) based on market share and industry growth rate.

Which of the Following Requires a Firm's Businesses to Be