Roses and Posies, a British-based apparel store, launched an official website to enable people in the United States to order products online. The website expressed the prices of the products in British English such as pound, quid, pence, and so on. Online buyers in the United States found it difficult to understand these monetary amounts, leading to lowered sales. Which of the following risks was encountered by Roses and Posies?

Question

Quizplus · Accepted Answer

The issue faced by Roses and Posies is a cultural risk, as the use of British monetary terms confused American customers, affecting their ability to understand pricing and make purchases.

Roses and Posies, a British-Based Apparel Store, Launched an Official