Grid Inc. is an American firm based in Cleveland that designs and manufactures tractors and agricultural equipment. Grid Inc. granted the right to an Italian firm, Neos Ltd. to use its brand name, and patented technology to manufacture tractors in Italy. In return, Neos Ltd. made an upfront payment and agreed to give a percentage of the revenues that it would gain to Grid Inc. In this example, Grid Inc. uses _____.
A) licensing
B) franchising
C) exporting
D) offshoring
E) reshoring
Correct Answer:
Verified
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