Instead of trying to outmaneuver its competition, a firm using a blue ocean strategy tries to make the competition irrelevant.
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Q1: Bricolage is a situation where a firm
Q2: Mutual forbearance is a situation where rivals
Q3: Executives who are deciding whether to pursue
Q5: Fighting brands prevent devaluation of a firm's
Q6: The bricolage strategy, that many executives adopt
Q7: Executives routinely use the bricolage strategy to
Q8: Cutting prices to match a rival's lower
Q9: The blue ocean strategy involves using whatever
Q10: First movers must be willing to commit
Q11: The concept of bricolage stresses on firms
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